Sending your pre-made ad or artwork
Southside Pride uses PC running on Windows 98.
We do not have a Mac in the office. We use Photoshop 6, Illustrator
8, Quark XPress 5, and Acrobat 4.
1) Delivery of Ads
Ads may be emailed to firstname.lastname@example.org , email@example.com , firstname.lastname@example.org , or dropped off at our office on
a CD or PC formatted disk.
2) Digital Files
Send digital files. If you do not send a digital
file, we will scan and/or re-create your ad. Please avoid sending
Quark files because we probably don't have all your fonts.
3) Image Resolution and Line Screen
All images - whether embedded in the ad or as
the ad itself - should be 300 dpi.
Please avoid using pictures from the web as these are
72 dpi -- this is considerably less than the 300 dpi we need for
print. A 72 dpi image will look fuzzy when printed in the newspaper.
Our line screen is 85.
4) File Formats
A PDF file is preferred. We do not have any Macintosh computers here. Mac fonts will not
work on our computers. Please make sure your fonts are embedded
correctly.You may download our Acrobat
Distiller settings here by right clicking on this
link and selecting "Save Target As..." When the file
is downloaded, you may need to change the extension from .txt to
.joboptions. This should be placed in your Settings folder for Acrobat
We will also accept TIF and high quality JPG
Please do not send PageMaker, Microsoft Publisher,
Excel or Word files. Although we can open the Microsoft files, problems
may arise if we do not have your fonts or if your fonts will not
embed in a PDF. Image resolution may also be an issue.